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Brands Retailing

The vision: Leading brand with well-mannered Chinese women.     

Working creatively to be consultants and advisors in beautifying modernday gentlewomen attire.

The Brand Retail Business Section has multiple self-owned clothing brands such as ‘LAGOGO’, ‘Jizhu (shuttle)’, ‘VELWIN’, ‘IDOLE’, and ‘esc'elav’, with a focus on women's fashion. There are over a thousand directly operated stores nationwide. In 2022, the company was successively recognized by the Shanghai Hongqiao Business District Management Committee and the Jiading District Commerce Committee in Shanghai as a domestic headquarters enterprise of Shanghai Hongqiao International Central Business District and a private enterprise headquarters of Jiading District, Shanghai.

MORE +LAGOGO

Brand positioning: focus on fresh and sunny style of women's clothing for the 18-32 years olds Brand keywords: fresh, sunny, natural The main category of the brand: dresses Brand spirit: express yourself with freshness, and interpret confidence with fashion. Brand vision: to be the leading brand of China's youthful ladies and the top brand of Chinese lady's dresses Brand mission: to provide fresh and sunny clothing solutions for women with youthful eyes and romantic hearts, and help them to be young

MORE +機杼

Brand keywords: Oriental color matching, relaxed, commuting, practical Brand vision: to become a leading brand of independent Chinese women's commuting wear Brand mission: to provide professional color matching solutions for the daily commuting needs of independent new women in the East Brand Declaration: Salute to the Independent New Women of the East Brand symbol: Bamboo, symbolizing the new woman of the East, independence, resilience, and fearlessness

MORE +VELWIN

Brand positioning: light workplace clothing brand for women age 28 to 32 Brand keywords: feminine, light workplace Brand vision: to become a leading brand in Chinese women's light workplace attire Brand mission: to enable women to confidently express their femininity in the workplace Brand Declaration: I am independent and confident, and I am the elegant and feminine new woman in the workplace

MORE +IDOLE

Brand positioning: light commuting clothing brand for women age 28 to 38 Brand keywords: feminization, ease, id, commuting Brand vision: to become a leading brand of light commuting clothing for women in China Brand mission: to provide feminized and easy dressing solutions for women in the workplace, helping them showcase their true selves Brand Declaration: I am myself, with feminine charm, relaxed state, and a serious love for myself

MORE +esc’e la v

Brand positioning: light clothing brand for young and mature women aged 30-45 Brand keywords: young and mature femininity, simplicity, comfort Brand vision: to become a leading brand of light clothing for China's young and mature women Brand mission: help elite women with inner peace and elegant temperament showcase their mature charm in a low-key Brand symbol: the orchids and angelica of summer in deep forests are always fragrant although no one knows them Brand Declaration: live like summer orchids, while not pursuing attention deliberately, their fragrance will never fade