Esc'e la v is a women's clothing brand belonging to Jiangsu Ever-Glory Fashion Co., Ltd.
The term esc'e la v comes from ‘c'est la vie’ (‘this is life’ in French).
Brand positioning: light clothing brand for young and mature women aged 30-45
Brand keywords: young and mature femininity, simplicity, comfort
Brand vision: to become a leading brand of light clothing for China's young and mature women Brand mission: help elite women with inner peace and elegant temperament showcase their mature charm in a low-key
Brand symbol: the orchids and angelica of summer in deep forests are always fragrant although no one knows them
Brand Declaration: live like summer orchids, while not pursuing attention deliberately, their fragrance will never fade
