IDOLE is a Chinese women's clothing brand belonging to Shanghai Lagu Valley Fashion Co., Ltd.
The brand name is derived from the initials of Independent, Delicate, Occupation, Life, and Elegant, fully showcasing the five major labels of independence, refinement, profession, life, and elegance that belong to urban women today.
Brand positioning: light commuting clothing brand for women age 28 to 38
Brand keywords: intellectual, confident, relaxed
Brand vision: to become a leading brand of light commuting clothing for women in China
Brand mission: to provide feminized and easy dressing solutions for women in the workplace, helping them showcase their true selves
Brand Declaration: I am myself, with feminine charm, relaxed state, and a serious love for myself
